Inside our Serbia customer care center launch
Learn why Serbia is an ideal fit for expansion and go behind the scenes of the opening of our new Customer Care and Integration Development Center.
Key takeawaysThis key takeaway was generated through LLMs crawling the page and coming up with an overview of the content.BlueCat announced the opening of a new Customer Care and Integration Development Center in Belgrade, Serbia, following a six-month evaluation of locations based on language proficiency, technical skill, and cultural fit. The move is intended to accelerate growth, strengthen customer-first engagement, expand EMEA geographic reach, and enhance support and automation integrations (ServiceNow, Ansible, Terraform, VMware, Splunk) to help customers achieve network automation, control, and security. A kickoff event at the Canadian Embassy introduced local hires and partners, highlighted BlueCat’s 22+ years of DNS and network automation expertise, and signaled plans to grow the Serbia team to support regional customers and professional services needs.
Why did BlueCat choose Belgrade, Serbia for its new Customer Care and Integration Development Center?
BlueCat selected Belgrade after a six-month evaluation that scored candidate locations on language proficiency, technical skill, and alignment with BlueCat’s culture. Serbia emerged as the clear winner because the local talent pool included 14 experienced professionals who share BlueCat’s core values and can support the company’s customer-first approach. The location also supports BlueCat’s strategic goals to expand its EMEA footprint, accelerate growth, and strengthen delivery of automation integrations and regional customer care.
What technical capabilities will the Belgrade center provide to BlueCat customers?
The Belgrade center will enhance BlueCat’s Customer Care and Automation Integrations teams, expanding delivery of third-party software integrations such as ServiceNow, Ansible, Terraform, VMware, and Splunk. These capabilities are aimed at improving network access, control, automation, and security for customers, helping them realize network automation goals. The center is positioned to increase the reach and responsiveness of BlueCat’s award-winning support organization across the EMEA region.
How does the new Serbia office fit into BlueCat’s culture and hiring plans?
BlueCat prioritized cultural fit during its selection process and found Serbian hires who align with the company’s values and supportive work environment—factors that have helped BlueCat be a Great Place To Work® for seven consecutive years. Initially 14 professionals joined the Belgrade team to deliver customer care and professional services, and BlueCat plans to expand the team over the next year. The company emphasized welcoming these new employees, leveraging local industry connections made at the Canadian Embassy kickoff, and continuing investments in Serbia to support long-term growth.
About six months ago, we began a comprehensive evaluation to identify the next expansion point for our Customer Success organization.
CEO Stephen Devito shakes hands with Giles Norman, Ambassador of Canada to Serbia, during BlueCat’s kick-off party at the Canadian Embassy in Serbia.
Our Customer Success team continues to grow and put more focus on customer engagement, which is important to all of us at BlueCat. We evaluated several locations using criteria that included language proficiency, technical skill, and BlueCat cultural fit. We awarded each country points for specific criteria and, when the dust settled, we had a clear winner.
I’m thrilled that we have opened our new Customer Care and Integration Development Center in Belgrade, Serbia. This move is a testament to BlueCat’s commitment to greatly accelerate growth, increase our customer-first approach, and expand our geographic reach and footprint in the EMEA region.
Kickoff at the Canadian Embassy
We recently held a kickoff party at the Canadian Embassy in Belgrade. Stephen Devito, our Chief Executive Officer, and Cheryl Kerrigan, our Chief People Officer, joined me. We also invited our new team, local business leaders, and trade and economic delegates.
It was a chance to introduce BlueCat, highlight our mission to help organizations deliver reliable and secure network access from any location and any environment, and explain why we chose Serbia. It also allowed us to also make important connections to people in local industry who helped throughout the process and will continue to help as we grow.
BlueCat Chief Customer Officer Petrisa Pecnik chats during the BlueCat kick-off party at the Canadian Embassy in Serbia.
Demand for DDI management platforms that improve network access, control, automation, and security is increasing. The Serbian office will enhance our support programs and our Automation Integrations teams. It will help BlueCat expand the delivery of third-party software integrations (e.g., ServiceNow, Ansible, Terraform, VMware, Splunk, etc.) that are critical to helping our customers realize their network automation goals. It will also allow us to expand the care provided to our regional customers and continue building our award-winning support organization.
A match for BlueCat’s culture
BlueCat is proud of our culture, which has been crucial for attracting and retaining talent around the globe. We’ve been a Great Place To Work® for seven straight years. By fostering a positive and supportive work environment, we attract and retain the best talent in the industry.
Attendees gather and listen to presenters during BlueCat’s kick-off party at the Canadian embassy in Serbia.
In Serbia, we found 14 talented and experienced professionals who share our core values. Each of them is ready to ensure our customers’ needs are resolved quickly and efficiently. We welcome them to our BlueCat family and look forward to their contributions. Shortly, more BlueCat people will join them as we look to expand over the next year.
BlueCat has delivered industry-leading solutions for DNS, network automation, and security for the world’s largest organizations for more than 22 years. We are extremely excited about this new chapter in our company’s history. And we are confident that our new Customer Care and Integration Development Center will be a great success.
We are also grateful for the continued support from our employees, customers, partners, and local trade boards and commissions. We look forward to working closely with them to achieve our goals. Our investment in Serbia has just begun.
Want to join our team in Belgrade? We have open positions in Customer Care and Professional Services.
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Petrisa Pecnik is the Chief Customer Officer at BlueCat Networks.
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