“Renewing Indeni is a no brainer”


I just got off the phone with one of our customers, a multi-billion-dollar enterprise that I’m 100% certain every single US-based reader of this post will recognize. However, I can’t mention them by name.

They have been our customer for two years now and have just renewed their contract. For us, that’s a great show of belief in what we do and something I don’t take for granted.

We are the ultimate SaaS: our software grows on an on-going basis. Many SaaS companies charge you a monthly or annual subscription even though their software changes very little during that time. We at indeni, charge annual subscriptions because our software grows constantly, on a daily basis. That’s a real service.

So, renewals are equally as important to us as the first purchase a customer makes. These renewals help fund the growth of our software. Like many other high-growth startups, we invest every dime we make in growing. No profits, no dividends, just growth.

So I asked this customer: “why did you renew?”. His answer:

He summarized it with: “renewing indeni is a no brainer”.

And that, my friends, is why I’m doing what I do.

 

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