BlueCat Takes Cisco Live by Storm with Network Security
There, amongst all the bright lights and excitement in Las Vegas, was Cisco Live 2017.
Key takeawaysThis key takeaway was generated through LLMs crawling the page and coming up with an overview of the content.At Cisco Live 2017 in Las Vegas, BlueCat showcased its Adaptive DNS solutions to over 30,000 attendees, demonstrating how DNS can drive better service delivery, streamline operations, and enhance security visibility. The article highlights customer interest in DNS-based security use cases—particularly query logging at edge DNS servers—and notes recurring themes such as interest in ACI (Application Centric Infrastructure) adoption and the challenges organizations face when trying to automate and integrate without sufficient resources or skills. BlueCat positions its Edge product and expertise as a means to help enterprises gain control, visibility, and stronger operational security while thanking the BlueCat Cisco Live team for their outreach and engagement efforts.
What was the main security-related need attendees discussed with BlueCat at Cisco Live 2017?
Attendees, including a CISO from a large business software firm, were primarily interested in obtaining DNS query logging from edge DNS servers so security teams could access that data. They recognized DNS as a rich source of telemetry to reveal who is on the network and what they are doing, but lacked means to capture and analyze it. BlueCat’s Edge product was described as the solution that can enable that edge-level query logging and provide the visibility required for improved security posture.
What operational challenges did visitors report about automation and integration?
Many attendees expressed a desire to automate and integrate their network and DNS processes but reported struggling with limited internal resources and insufficient skills to execute those projects. This skills and resource gap was a common barrier to adopting automation and deeper integration, even when organizations understood the potential operational and security benefits. BlueCat presented its capabilities as a way to help enterprises overcome those barriers and achieve stronger, more automated network operations.
How did the audience react to BlueCat’s presence and messaging at the event?
BlueCat’s presence drew strong interest—thousands of attendees engaged with the team, 900 superhero t-shirts were distributed (requiring 300 additional shirts after day one), and 30 pounds of candy were handed out. Conversations frequently centered on practical DNS benefits like service delivery, operational streamlining, and security visibility, indicating resonance with BlueCat’s messaging. The booth and speaking sessions, including one by Solution Architect Manager Noel Reynolds, generated substantive discussions about real-world needs such as edge query logging and interest in technologies like ACI.
There, amongst all the bright lights and excitement in Las Vegas, was Cisco Live 2017. If you were able to look through the chaos and crowds of 30,000+ attendees at the event, you could see us: BlueCat.
Our team had a fantastic time at Cisco Live, showing thousands of attendees how they, too, could unleash the power of Adaptive DNS. We gave out 30 lbs. of candy, distributed 900 superhero t-shirts (considering we had to order 300 more after just day one, we’d like to think they were a pretty big hit) and had some really fantastic conversations.
Noel Reynolds, our Solution Architect Manager (West) who also gave a fully packed speaker session at Cisco Live, reflected on a particularly great discussion he had at the event with the CISO of one of the largest business software firms in the world.
“He was asking how he could turn on query logging on all of his edge DNS servers so that he could get the data for his security team,” Reynolds said. “What he really wants is a product that does what BlueCat’s Edge does.”
This turned out to be a common theme amongst attendees. Yes, they were interested in how DNS can help deliver better service to the business, streamline operations and give them more control and visibility. But inevitably, the conversations turned to improving their security posture.
What became obvious is that people know that DNS is a goldmine of data indicating who is on their network and what they are doing. But they just don’t have the means to unearth that gold.
Besides security, one of the most common things our team heard from attendees was that many of them were looking into ACI (Application Centric Infrastructure), though few had actually moved to it. Another frequent comment/concern was that everyone wanted to automate and integrate, but were struggling to find the resources or learn the skills themselves.
If you want to have your own Edge on the competition (you like puns? We’ve got puns too), check out how BlueCat can help your enterprise become that much stronger.
Big thanks and congratulations to our Cisco Live team for all their hard work last week!
BlueCat provides core services and solutions that help our customers and their teams deliver change-ready networks. With BlueCat, organizations can build reliable, secure, and agile mission-critical networks that can support transformation initiatives such as cloud adoption and automation. BlueCat’s growing portfolio includes services and solutions for automated and unified DDI management, network security, multicloud management, and network observability and health.
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