Last updated on April 29, 2021.
There, amongst all the bright lights and excitement in Las Vegas, was Cisco Live 2017. If you were able to look through the chaos and crowds of 30,000+ attendees at the event, you could see us: BlueCat.
Our team had a fantastic time at Cisco Live, showing thousands of attendees how they, too, could unleash the power of Adaptive DNS. We gave out 30 lbs. of candy, distributed 900 superhero t-shirts (considering we had to order 300 more after just day one, we’d like to think they were a pretty big hit) and had some really fantastic conversations.
Noel Reynolds, our Solution Architect Manager (West) who also gave a fully packed speaker session at Cisco Live, reflected on a particularly great discussion he had at the event with the CISO of one of the largest business software firms in the world.
“He was asking how he could turn on query logging on all of his edge DNS servers so that he could get the data for his security team,” Reynolds said. “What he really wants is a product that does what BlueCat’s Edge does.”
This turned out to be a common theme amongst attendees. Yes, they were interested in how DNS can help deliver better service to the business, streamline operations and give them more control and visibility. But inevitably, the conversations turned to improving their security posture.
What became obvious is that people know that DNS is a goldmine of data indicating who is on their network and what they are doing. But they just don’t have the means to unearth that gold.
Besides security, one of the most common things our team heard from attendees was that many of them were looking into ACI (Application Centric Infrastructure), though few had actually moved to it. Another frequent comment/concern was that everyone wanted to automate and integrate, but were struggling to find the resources or learn the skills themselves.
If you want to have your own Edge on the competition (you like puns? We’ve got puns too), check out how BlueCat can help your enterprise become that much stronger.
Big thanks and congratulations to our Cisco Live team for all their hard work last week!
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