BlueCat’s Cisco Live 2019 adventures

BlueCat unveiled Adaptive DNS as the future of networking, talked about intent-based networking, and demoed its integration with Cisco DNA Center at Cisco Live 2019 in San Diego.

BlueCat team at Cisco Live 2019 standing in front of the BlueCat Adaptive DNS booth on the expo floor
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At Cisco Live 2019 in San Diego, BlueCat showcased its new Adaptive DNS solution and a Cisco DNA Center integration, engaging thousands of attendees over four days. The article describes real-world IT problems—network complexity and fragility likened to a game of Jenga—and presents intent-based networking as a way to simplify operations and achieve desired outcomes with less effort. Demonstrations emphasized how Adaptive DNS and the BlueCat integration with Cisco DNA Center enable automated IP address allocation and validation, improving infrastructure support for intent-based networking and operational resilience.

What challenges did BlueCat identify that motivate the need for Adaptive DNS?

BlueCat highlighted growing network complexity and fragility as primary challenges, using a Jenga metaphor to illustrate how one wrong change can destabilize networks. IT teams face compounding complexities that make traditional, rigid architectures difficult to manage and vulnerable to disruption. Adaptive DNS is presented as a flexible, resilient approach designed to withstand evolving business needs and reduce the operational risk associated with those fragile, manually managed infrastructures.

How does intent-based networking relate to BlueCat's messaging at Cisco Live?

Intent-based networking was a prominent theme at the event, compared by BlueCat’s speakers to the evolution toward self-driving cars—both moving from mechanical systems to pre-programmed logic that collects and correlates data. BlueCat argued that realizing intent-based networking requires an underlying infrastructure that can support automation and dynamic control. Adaptive DNS was positioned as that foundational element, enabling networks to deliver desired results with less manual effort by providing the necessary flexibility and resilience.

What functionality does the BlueCat integration with Cisco DNA Center provide?

The integration demonstrated at Cisco Live enables automated allocation and validation of IP addresses within Cisco DNA Center. Since Cisco DNA Center uses intent-based networking and integrates with external systems for automation, BlueCat’s integration allows seamless interaction between the network controller and DNS/IPAM services. Live demos drew significant attention, showing how this automated IP management supports operational simplicity and helps validate network changes in an intent-driven environment.

This year, the BlueCat team gather in sunny San Diego for Cisco Live 2019. Over the span of four days, we connected with thousands of conference attendees. The technology streams inspired thought-provoking presentations from many speakers and sparked endless conversations between us and attendees.

The BlueCat booth never had a dull moment. Folks gathered to see our latest Cisco integration with DNA Center. Others got competitive playing with switch pitch balls and giant Jenga.

Introducing Adaptive DNS

VP of Marketing Jim Williams took the BlueCat stage to describe IT teams’ biggest challenges and compounding complexities. The audience nodded their heads and smirked to themselves as Jim compared network architectures to playing a game of Jenga. They knew all too well what one wrong move could do to their networks.

But it wasn’t all doom and gloom. Jim debuted Adaptive DNS, the future of networking. It is flexible and resilient, and doesn’t crumble under the evolving needs of your business. Conference attendees welcomed the idea as a solution to their day-to-day challenges.

Cisco Live 2019 attendees try out a giant game of Jenga at BlueCat

Intent-based networking: The self-driving cars of networking

Intent-based networking was a popular topic at Cisco Live this year. An audience gathered as our Chief Strategy Officer Andrew Wertkin shared his perspective on the evolution of networking and cars, and their parallels. At the beginning, both industries focused on the mechanics and equipment in a rigid system. Over time, the technology evolved to simplify the user experience.

Now, intent-based networking and self-driving cars are designed with pre-programmed logic and the ability to collect and correlate data. Both of which allow users to get their desired results with much less effort. More importantly, moving towards intent-based networking requires an infrastructure that supports it.

That is where Adaptive DNS comes in.

At Cisco Live 2019, BlueCat Chief Strategy Officer Andrew Wertkin gave a talk about intent-based networking to booth visitors

BlueCat + Cisco DNA Center = awesome

Live demos of our Cisco DNA Center integration drew crowds to the booth and was the the topic we were most frequently asked about. Cisco DNA Center uses intent-based networking to simplify network management. It also integrates with external systems to support automated functionality.

Our integration allows for seamless, automated allocation and validation of IP addresses within Cisco DNA Center.

At Cisco Live 2019, booth visitors got live demos of BlueCat

Overall, it was another memorable year at Cisco Live for the BlueCat team.


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BlueCat provides core services and solutions that help our customers and their teams deliver change-ready networks. With BlueCat, organizations can build reliable, secure, and agile mission-critical networks that can support transformation initiatives such as cloud adoption and automation. BlueCat’s growing portfolio includes services and solutions for automated and unified DDI management, network security, multicloud management, and network observability and health.

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